April 2012 – Missinwine

By - Caroline
Posted on April 22, 2012
Posted in networking, social media, wine fair
2 Comments

#winelover’s and VinItaly

Just about a month ago I was in Verona with a group of friends to work on and participate in the first live #winelover project. Up till Vinitaly 2012, #winelover had been an online community of people who love wine and wanted to share this love through the twitter #winelover hastag and the facebook #winelover

By - Caroline
Posted on April 15, 2012April 15, 2012
Posted in General wine biz stuff, Wine Business, wine marketing
2 Comments

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is that it is a nifty way to encourage repeat direct sales and create customer loyalty

Month: April 2012

#winelover’s and VinItaly

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut