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I normally write for http://winesearcher.com so most of the posts here are dated. However, do have a look at my Acceptance speech ACB personality of the year 2023l it explains why the Champagne appellation should reinstate a deadline to eradicate herbicides in the regionCategories
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Tag Archives: #marketing
Sans prétension ou avec glaçons: different takes on champagne’s desacralization
For the last fortnight, Facebook has been alight with everyone and anyone in the champagne world (yours truly included) voicing their opinion on the new communication campaign of the Syndicat des Vignerons de Champagne (SGV). A few months ago, the … Continue reading
Posted in Champagne, wine marketing
Tagged #marketing, Champagne, champagne on ice, communication campaign, delusion, demi-sec, mirage, sales figures, SGV
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#EWBC – online marketing and brand building opportunities
From 22-26 October 2010 I participated in the #EWBC (Eureopean Wine Bloggers Conference) – a fantastic international event organized by Gabriella and Ryan Opaz of Catavino, and Robert McIntosh of Thirst for Wine. The #EWBC was in its third year … Continue reading
Posted in networking, wine marketing
Tagged #adega, #avin, #branding, #cellartracking, #marketing, #reviews, #socialmedia, critic, EWBC, networking, wine
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