I am writing this blog post from the Rennaissance hotel in Vienna. I am here to attend the European wine Bloggers conference and to extend my network with like-minded people:).
Whilst I know that attending a conference is a more classical way of networking, I want to share that I already have connected with quite a few of the other participants via the web (Facebook, Twitter) before ever meeting them in person. Reaching out and communicating with others via the internet is one way of defining Social Media. The reason social media is social is that it is two way. E.g. I post something on the internet, and others replies, leave comment or post something else in relation to my post.
Why do I think networking via social media really can make a difference for your wine business?
Well first and foremost it’s a direct communication between you and your consumers, distributors, distributors sales reps, store owners selling your wine and sommeliers and waiting staff pushing it on-trade. By reaching out and connecting with these people you can transfer your knowledge (eg what is going on at the vineyard and winery, what events you are attending, accolades you have received etc etc) and educate the people in your network. This will make it easier for them to push your wine (if they are in the trade) or feel more connected to your winery and hence make it their wine of choice (for consumers).
Further more social media updates can be read by people who had never heard of you before, so it is a great opportunity to extend your network and consumer base.
There are indeed many advantages to be had by social media networking, but how should you go about it and is it going to be expensive?
There are many different types of media out there that you can use to connect and communicate with people which are free eg Facebook, Twitter, WordPress, Bloggers, Youtube and Flickr. All you need is a little time to invest in communication to your network. Remember you need to be willing to take the initiative here time after time.
An easy way to start is to create an account in Facebook and Twitter. Spend a little time setting up your profile – because this is where it all begins. Your profile is your personal billboard – give a short overview of your business – be concise and direct when doing so! Remember, your profile is what will attract followers and friends -adding your website address here is also a must as once people are intrigued they will want to find out more about you:)
Updates in both these media are generally short and do not require a lot of time. Both media actively encourage and support the ability to connect to all your email contacts. Do invite all of your existing contacts to connect with you here as well, and once you are connected reach out to them to spread the word about your winery.
Both media also allow you to post links to other sites, use this ability if it will further promote your winery – eg a glorious review by a wine writer -(NZ winegrowers and wineries Man o’War and Misha’s Vineyard are very good at this!) or a youtube video of harvest in progress – this was done by Huegel very successfully last month.
I will post some more examples of wineries and wine related businesses using Social Media during the conference and hope their success will rub off on you!