getting started

Hi all,

Just got off the phone with a winery owner friend of mine and once again realized that the difficulty for small to medium wineries lies in selling the wine (this includes getting paid for it) and that there really isn’t that much support out there for these guys… Hence my decision to start this blog. Let me introduce myself, I work for 4.5 years as a VP marketing and sales for a small to medium size winery in New Zealand and as you might have guessed from my title my main focus was on selling wine. This included branding, distribution channels – ie retaining existing ones and acquiring partners in new markets – pricing, marketing etc.
Since leaving Nz I have been working in operations for a web start up and really started to appreciate the value of Social Media to get your product to market, I am also pretty clued up on budgeting, suppliers management and running a smooth operation, and would like to share my knowledge as well as my passion for wine with you all. Watch this space for tips on how to market your product and get the recognition and the $$ you are after!
Caroline

About Caroline

Caroline is a certified Sommelier (by the CMS) and WSET diploma student. In order to specialize in the wines of Champagne she moved to the region and currently works as a wine consultant, wine educator and wine writer. She is a member of the Circle of Wine Writers and writes for several international publications including Palate Press, Snooth, Wine-Searcher, Decanter and Vinogusto; further activities include teaching Champagne related courses at Reims Management School and organizing personalized tasting experiences at http://www.tastingswithatwist.wordpress.com as well as being a regular judge at international wine competitions.
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  • Marc Heaviside

    Great idea Caroline.
    I think you’ve got a couple of unique viewpoints on this subject, which I hope you’ll explore; helping wineries sell online and also promoting themselves via social media.
    I’m sure that the challenges of selling online stretch beyond the sale, a bottle needs a lot more care to reach the customer than a book or a memory module.

    Don’t forget to tweet when you blog :0)