General wine biz stuff

By - Caroline
Posted on August 2, 2012
Posted in General wine biz stuff, Wine Business, wine marketing, Wine Regions
7 Comments

Being a blogger, press trips and different ways to visit and learn…

I have been thinking a lot lately about blogger’s trips and other freebie’s and what they mean to me or what I expect to take away from them. I think all of this has been brought on by the discussion about the future of blogging and the definition of a blogger. To be totally honest

By - Caroline
Posted on April 15, 2012April 15, 2012
Posted in General wine biz stuff, Wine Business, wine marketing
2 Comments

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is that it is a nifty way to encourage repeat direct sales and create customer loyalty

By - Caroline
Posted on February 20, 2012
Posted in General wine biz stuff, wine fair, wine marketing
1 Comment

Large Wine Fairs and the Web 2.0

It’s been a very long time since I wrote a wine marketing focussed post here, guess I have been too busy enjoying the good wines and visits:-) However, this weekend I have done nothing much else but thinking of this post… The idea came to me due to a convergence of circumstances… This last week

By - Caroline
Posted on December 22, 2011
Posted in General wine biz stuff, Porto, wine eductation, wine marketing, Wine Regions, Wine Review, wine tasting
4 Comments

Lessons learned at the Adegga Wine Market 2011 (#AWM2011)

On the first of December I attended the Adegga Wine Market (#AWM2011 on twitter) in Lisbon. The Wine Market is a project of Adegga, Portugal’s largest wine review site. It started out rather small 3 years ago when the Adegga team (Andre Ribeirinho, Emidio Santos, Andre Cid) contacted 13 premium Portuguese wineries and invited them

By - Caroline
Posted on July 28, 2011July 30, 2011
Posted in General wine biz stuff, networking, social media, vinocamp, wine marketing, Wine Review
3 Comments

Vinocamp Bordeaux – another lesson in online communication, community recommendations and online wine sales

At the beginning of the month I attended #vinocamp #Bordeaux. This barcamp was a lot bigger than #vinocamp #Lisboa with significantly more winery people attending. Lately I have been pondering about how crucial an online presence has become for any (wine) business – and I had also been thinking of how an online presence can

By - Caroline
Posted on January 27, 2011
Posted in General wine biz stuff
1 Comment

Born Digital Wine Awards – Recognition for us online wine journalists!

At the close of the European Wine Bloggers Conference (EWBC) in Vienna Robert McIntosch from wineconversation.com and Ryan and Gabriella Opaz from Catavino.net introduced us to the Born Digital Wine Awards (BDWA), a kind of Pulitzer Prizes for online wine communicators. On the BDWA website the organisers describe the awards as following: “The Born Digital

By - Caroline
Posted on January 9, 2011
Posted in General wine biz stuff
13 Comments

Why every winery should be signing up for AVIN codes?

On Monday I met with my friend Andre Ribeirinho from Adegga.com and we had a good conversation about the AVIN. Up till then I had only heard very little about this project, but the more I talked to Andre, the more intrigued I became. I would like to share with you why I believe every

By - Caroline
Posted on January 16, 2010
Posted in General wine biz stuff
1 Comment

getting started

Hi all, Just got off the phone with a winery owner friend of mine and once again realized that the difficulty for small to medium wineries lies in selling the wine (this includes getting paid for it) and that there really isn’t that much support out there for these guys… Hence my decision to start

Missinwine

Category: General wine biz stuff

Being a blogger, press trips and different ways to visit and learn…

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

Large Wine Fairs and the Web 2.0

Born Digital Wine Awards – Recognition for us online wine journalists!

Why every winery should be signing up for AVIN codes?

getting started