Category Archives: wine marketing

Info about wine marketing, selling wine, wine distribution and wine branding

Being a blogger, press trips and different ways to visit and learn…

I have been thinking a lot lately about blogger’s trips and other freebie’s and what they mean to me or what I expect to take away from them. I think all of this has been brought on by the discussion … Continue reading

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The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is … Continue reading

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Large Wine Fairs and the Web 2.0

It’s been a very long time since I wrote a wine marketing focussed post here, guess I have been too busy enjoying the good wines and visits:-) However, this weekend I have done nothing much else but thinking of this … Continue reading

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Lessons learned at the Adegga Wine Market 2011 (#AWM2011)

On the first of December I attended the Adegga Wine Market (#AWM2011 on twitter) in Lisbon. The Wine Market is a project of Adegga, Portugal’s largest wine review site. It started out rather small 3 years ago when the Adegga … Continue reading

Posted in General wine biz stuff, Porto, Wine Regions, Wine Review, wine eductation, wine marketing, wine tasting | Tagged , , , , , , , , , | 4 Comments

My private Piper Heidsieck tasting became a life changing experience in Champagne

As some of you may know I have been travelling for most of the summer looking for the next place to settle and find my place in the (wine) world. Since I passed the certified sommelier exam in February this … Continue reading

Posted in Champagne, Wine Origins, Wine Regions, Wine Review, wine marketing, wine tasting | Tagged , , , , , , , | Leave a comment

Vinocamp Bordeaux – another lesson in online communication, community recommendations and online wine sales

At the beginning of the month I attended #vinocamp #Bordeaux. This barcamp was a lot bigger than #vinocamp #Lisboa with significantly more winery people attending. Lately I have been pondering about how crucial an online presence has become for any … Continue reading

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Lessons learned from Ryan O’Connell’s #levin20 presentation on social media and wine marketing

Today I would like to share the presentation Ryan O’Connell from O Vineyards gave at le #levin20 – I found a video of his presentation last week and I have been thinking about what he was saying ever since. First … Continue reading

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#EWBC – online marketing and brand building opportunities

From 22-26 October 2010 I participated in the #EWBC (Eureopean Wine Bloggers Conference)  – a fantastic international event organized by Gabriella and Ryan Opaz of Catavino, and Robert McIntosh of Thirst for Wine. The #EWBC was in its third year … Continue reading

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The advantages of sharing a tasting room in a tourist hot spot…

Last weekend I visited the beautiful Rhineland – Phalz area, and enjoyed a wonderful morning at the Mosel Wine Museum in Bernkastel-Kues (http://www.moselweinmuseum.de). The museum is interactive, and takes you through the wine growing, harvesting and wine making process of … Continue reading

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Winemarketing 101 – how do I begin to sell my wine?

Making great wine often remains the sole focus point for many winery owners and wine makers. Whilst aiming to make the best wine you possibly can definitely is worthwhile and noble goal, I feel at least as much focus should … Continue reading

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