wine marketing – Missinwine

By - Caroline
Posted on June 17, 2018June 19, 2018
Posted in Champagne, wine marketing

Sans prétension ou avec glaçons: different takes on champagne’s desacralization

For the last fortnight, Facebook has been alight with everyone and anyone in the champagne world (yours truly included) voicing their opinion on the new communication campaign of the Syndicat des Vignerons de Champagne (SGV). A few months ago, the SGV decided to launch its first ever big communication campaign with the aim to reconquer

By - Caroline
Posted on February 10, 2015February 12, 2015
Posted in biodynamic, organic, social media, wine marketing

Organic wine bashing – why I feel it is wasted energy in more ways than one

This morning I read yet another thread of organic and biodynamic growing bashing on Facebook, this time in the so called enlightened “The science of French wine” group. The discussion started by somebody posting a link to a study which ‘proved‘ that ‘both vitality and biodiversity of indigenous yeast populations are highest in conventional vineyards

By - Caroline
Posted on August 2, 2012
Posted in General wine biz stuff, Wine Business, wine marketing, Wine Regions
7 Comments

Being a blogger, press trips and different ways to visit and learn…

I have been thinking a lot lately about blogger’s trips and other freebie’s and what they mean to me or what I expect to take away from them. I think all of this has been brought on by the discussion about the future of blogging and the definition of a blogger. To be totally honest

By - Caroline
Posted on April 15, 2012April 15, 2012
Posted in General wine biz stuff, Wine Business, wine marketing
2 Comments

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is that it is a nifty way to encourage repeat direct sales and create customer loyalty

By - Caroline
Posted on February 20, 2012
Posted in General wine biz stuff, wine fair, wine marketing
1 Comment

Large Wine Fairs and the Web 2.0

It’s been a very long time since I wrote a wine marketing focussed post here, guess I have been too busy enjoying the good wines and visits:-) However, this weekend I have done nothing much else but thinking of this post… The idea came to me due to a convergence of circumstances… This last week

By - Caroline
Posted on December 22, 2011
Posted in General wine biz stuff, Porto, wine eductation, wine marketing, Wine Regions, Wine Review, wine tasting
4 Comments

Lessons learned at the Adegga Wine Market 2011 (#AWM2011)

On the first of December I attended the Adegga Wine Market (#AWM2011 on twitter) in Lisbon. The Wine Market is a project of Adegga, Portugal’s largest wine review site. It started out rather small 3 years ago when the Adegga team (Andre Ribeirinho, Emidio Santos, Andre Cid) contacted 13 premium Portuguese wineries and invited them

By - Caroline
Posted on November 5, 2011
Posted in Champagne, wine marketing, Wine Origins, Wine Regions, Wine Review, wine tasting

My private Piper Heidsieck tasting became a life changing experience in Champagne

As some of you may know I have been travelling for most of the summer looking for the next place to settle and find my place in the (wine) world. Since I passed the certified sommelier exam in February this year I have been itching to get back into the hospitality trade but never quite

By - Caroline
Posted on July 28, 2011July 30, 2011
Posted in General wine biz stuff, networking, social media, vinocamp, wine marketing, Wine Review
3 Comments

Vinocamp Bordeaux – another lesson in online communication, community recommendations and online wine sales

At the beginning of the month I attended #vinocamp #Bordeaux. This barcamp was a lot bigger than #vinocamp #Lisboa with significantly more winery people attending. Lately I have been pondering about how crucial an online presence has become for any (wine) business – and I had also been thinking of how an online presence can

By - Caroline
Posted on January 1, 2011
Posted in networking, wine marketing
10 Comments

Lessons learned from Ryan O’Connell’s #levin20 presentation on social media and wine marketing

Today I would like to share the presentation Ryan O’Connell from O Vineyards gave at le #levin20 – I found a video of his presentation last week and I have been thinking about what he was saying ever since. First let me explain a little more about LE VIN 2.0 – it’s an event which

By - Caroline
Posted on December 12, 2010
Posted in networking, wine marketing
1 Comment

#EWBC – online marketing and brand building opportunities

From 22-26 October 2010 I participated in the #EWBC (Eureopean Wine Bloggers Conference) – a fantastic international event organized by Gabriella and Ryan Opaz of Catavino, and Robert McIntosh of Thirst for Wine. The #EWBC was in its third year and was attended by 200 people from over 30 countries. Now why do I want

Category: wine marketing