- Welcome! MissinWine = Caroline Henry's personal wine diary. I will use this space to share my experiences of champagne and wine events I have attended,the wineries and growers I have visited and may add some tasting notes of wines that have stood out for me. I hope you like my stories as much as much as I have enjoyed reliving these wonderful moments whilst writing them up:-)
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Tag Archives: SGV
Sans prétension ou avec glaçons: different takes on champagne’s desacralization
For the last fortnight, Facebook has been alight with everyone and anyone in the champagne world (yours truly included) voicing their opinion on the new communication campaign of the Syndicat des Vignerons de Champagne (SGV). A few months ago, the … Continue reading
Posted in Champagne, wine marketing
Tagged #marketing, Champagne, champagne on ice, communication campaign, delusion, demi-sec, mirage, sales figures, SGV
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