Tag Archives: wine distribution

Exporting to the USA & Wine Spectator scores

Posted on October 3, 2010 by Caroline

The USA is an important target export market for most wineries around the world as it is the fastest expanding wine drinking market. The market is also totally driven by the Wine Spectator scores (http://www.winespectator.com). The Spectator scores play at every level – in the same way as a trophy or gold medal can make a huge difference to a winery’s sales. Continue reading →

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The famous Wine Marketing Plan…

Posted on September 28, 2010 by Caroline

The famous Wine Marketing Plan – lots of wineries speak about it, but what should it be, and do you, as a small(ish) winery have one?? Well a wine marketing plan in my eyes is the same as any business … Continue reading →

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Wine Distribution

Posted on September 27, 2010 by Caroline

Distribution I feel is THE way to reach a broad audience. Why? Because you want people all over the world to enjoy your wines however little old you cannot be everywhere at the same time, nor do you have the … Continue reading →

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getting started

Posted on January 16, 2010 by Caroline

Hi all, Just got off the phone with a winery owner friend of mine and once again realized that the difficulty for small to medium wineries lies in selling the wine (this includes getting paid for it) and that there … Continue reading →

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