- Welcome! MissinWine = Caroline Henry's personal wine diary. I will use this space to share my experiences of champagne and wine events I have attended,the wineries and growers I have visited and may add some tasting notes of wines that have stood out for me. I hope you like my stories as much as much as I have enjoyed reliving these wonderful moments whilst writing them up:-)
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A quick review of Prowein 2012
Last weekend I attended Prowein in Dusseldorf. Over the past decade Prowein has developed itself into THE wine fair to attend in Europe. It attracts visitors and exhibitors from all over the world and with a lot of determination and … Continue reading
Posted in Natural Wine, Uncategorized, Wine Regions, networking, wine eductation, wine fair, wine tasting
Tagged #WineLover, Australian trail tasting, distributor, Ecological and Organic Wine Hall, free wifi, importer, Institute of Masters of Wine, introduction to Wines of Turkey tasting, lack of free wifi, MW Master Class, Organic Wine, Prowein, tasting experience, wine, Wine Australia, wine business, Wine Fair, wine tasting, Wines of Turkey
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Vintage aux Terres Promises…
A while ago my friend Arnold Waldstein inspired me to learn more about natural wines and when the opportunity came up a while ago I signed up to work vintage at “les Terres Promises”. I feel, that in order for … Continue reading
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EWBC Weinviertel visit
On Sunday 24th of October I took the post #EWBC trip to Weinviertel, Austria. The Weinviertel is Austria’s largest wine producing area and it’s main grape variety is Grüner Veltliner. Our first stop was the beautiful windmill just outside the … Continue reading
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European Wine Bloggers Conference (#EWBC) in Vienna
Just under a month ago I attended the European Wine Bloggers Conference in Vienna. I was a little nervous, being and #EWBC virgin and all but 30 minutes into the conference I was already totally at ease. There were about … Continue reading
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Thinking outside the box and brand loyalty
In this day and age where most wine sales are driven by price and specials, brand loyalty is something which is pretty hard to maintain. However I recently saw 2 very simple initiatives by small wineries which I feel will … Continue reading
Posted in Uncategorized
Tagged brand loyalty, consumer participation, creative marketing, harvest, low cost marketing, wine, wine marketing
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Exporting to the USA & Wine Spectator scores
The USA is an important target export market for most wineries around the world as it is the fastest expanding wine drinking market. The market is also totally driven by the Wine Spectator scores (http://www.winespectator.com). The Spectator scores play at every level – in the same way as a trophy or gold medal can make a huge difference to a winery’s sales. Continue reading
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Tagged #winemarketing, #winespectator, wine, wine distribution, wine judging, wine marketing, wine sales, wine spectator scoring
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The famous Wine Marketing Plan…
The famous Wine Marketing Plan – lots of wineries speak about it, but what should it be, and do you, as a small(ish) winery have one?? Well a wine marketing plan in my eyes is the same as any business … Continue reading
