wine marketing – Missinwine

By - Caroline
Posted on January 9, 2011
Posted in General wine biz stuff
13 Comments

Why every winery should be signing up for AVIN codes?

On Monday I met with my friend Andre Ribeirinho from Adegga.com and we had a good conversation about the AVIN. Up till then I had only heard very little about this project, but the more I talked to Andre, the more intrigued I became. I would like to share with you why I believe every

By - Caroline
Posted on January 1, 2011
Posted in networking, wine marketing
10 Comments

Lessons learned from Ryan O’Connell’s #levin20 presentation on social media and wine marketing

Today I would like to share the presentation Ryan O’Connell from O Vineyards gave at le #levin20 – I found a video of his presentation last week and I have been thinking about what he was saying ever since. First let me explain a little more about LE VIN 2.0 – it’s an event which

By - Caroline
Posted on October 22, 2010
Posted in networking

The Social Media Network

I am writing this blog post from the Rennaissance hotel in Vienna. I am here to attend the European wine Bloggers conference and to extend my network with like-minded people:). Whilst I know that attending a conference is a more classical way of networking, I want to share that I already have connected with quite

By - Caroline
Posted on October 12, 2010
Posted in wine marketing

The advantages of sharing a tasting room in a tourist hot spot…

Last weekend I visited the beautiful Rhineland – Phalz area, and enjoyed a wonderful morning at the Mosel Wine Museum in Bernkastel-Kues (http://www.moselweinmuseum.de). The museum is interactive, and takes you through the wine growing, harvesting and wine making process of the region. Quite an experience as most of the best Riesling sites around the Mosel

By - Caroline
Posted on October 7, 2010
Posted in Uncategorized
1 Comment

Thinking outside the box and brand loyalty

In this day and age where most wine sales are driven by price and specials, brand loyalty is something which is pretty hard to maintain. However I recently saw 2 very simple initiatives by small wineries which I feel will create brand loyalty and I would like to share why I think so with you.

By - Caroline
Posted on October 3, 2010
Posted in Uncategorized
2 Comments

Exporting to the USA & Wine Spectator scores

The USA is an important target export market for most wineries around the world as it is the fastest expanding wine drinking market. The market is also totally driven by the Wine Spectator scores (http://www.winespectator.com). The Spectator scores play at every level – in the same way as a trophy or gold medal can make a huge difference to a winery’s sales.

By - Caroline
Posted on September 28, 2010
Posted in Uncategorized

The famous Wine Marketing Plan…

The famous Wine Marketing Plan – lots of wineries speak about it, but what should it be, and do you, as a small(ish) winery have one?? Well a wine marketing plan in my eyes is the same as any business marketing plan – ie it is a written document that details the specific actions needed

By - Caroline
Posted on February 16, 2010
Posted in Uncategorized
1 Comment

Wine Marketing and Wine Sales: The Cellar Door Dillema

I would like to talk about one of the most profitable ways of bringing your wines to the market – ie by selling them directly to your customers. By bypassing the distribution tiers the winery can take a larger profit and still be competitive in comparison to its competitors. The different ways of selling directly

By - Caroline
Posted on January 22, 2010
Posted in wine marketing
1 Comment

Winemarketing 101 – how do I begin to sell my wine?

Making great wine often remains the sole focus point for many winery owners and wine makers. Whilst aiming to make the best wine you possibly can definitely is worthwhile and noble goal, I feel at least as much focus should be on where, how and when you are going to sell this wee miracle in

By - Caroline
Posted on January 16, 2010
Posted in General wine biz stuff
1 Comment

getting started

Hi all, Just got off the phone with a winery owner friend of mine and once again realized that the difficulty for small to medium wineries lies in selling the wine (this includes getting paid for it) and that there really isn’t that much support out there for these guys… Hence my decision to start

Tag: wine marketing