Tag: direct wine sales

The direct wine sales business model – the growing success of Weingut Clauer and Champagne Tribaut

I have long been an admirer of the US “wine club” system, where customers sign up at the winery to receive a (mixed) case of wine every so often. The reason WHY I am so impressed by this system is that it is a nifty way to encourage repeat direct sales and create customer loyalty
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The advantages of sharing a tasting room in a tourist hot spot…

Last weekend I visited the beautiful Rhineland – Phalz area, and enjoyed a wonderful morning at the Mosel Wine Museum in Bernkastel-Kues (http://www.moselweinmuseum.de). The museum is interactive, and takes you through the wine growing, harvesting and wine making process of the region. Quite an experience as most of the best Riesling sites around the Mosel
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Wine Marketing and Wine Sales: The Cellar Door Dillema

I would like to talk about one of the most profitable ways of bringing your wines to the market – ie by selling them directly to your customers. By bypassing the distribution tiers the winery can take a larger profit and still be competitive in comparison to its competitors. The different ways of selling directly
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